The code of conduct will evolve over time, But for now it’s very simple.
As a member, do not bring the Search Engine Marketing industry into disrepute.
Whilst we have not defined exactly what that means, it can broadly be interpreted as:
- Trade in a way that re-enforces market confidence in businesses within SEM
- Do not knowingly misrepresent your SEM services in a way that will damage the industry’s reputation
During our beta period, we will ask members to help compile a more comprehensive code.
As a member, if you have an opinion on what should be included in the code of conduct, will you add it to the comments section below?