Code of Conduct

The code of conduct will evolve over time, But for now it’s very simple.


As a member, do not bring the Search Engine Marketing industry into disrepute.


Whilst we have not defined exactly what that means, it can broadly be interpreted as:

  • Trade in a way that re-enforces market confidence in businesses within SEM
  • Do not knowingly misrepresent your SEM services in a way that will damage the industry’s reputation

During our beta period, we will ask members to help compile  a more comprehensive code.

As a member, if you have an opinion on what should be included in the code of conduct, will you add it to the comments section below?

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